No awkward six-month “just checking in” texts. Your clients hear from you all year, so when a friend mentions selling at brunch, you’re the first name they think of.

Every card, note, or small gift you send feels personal, polished, and impossible to forget. The kind that makes clients smile, snap a photo, and text you, “Love this! Thank you!”

Nothing beats folding laundry and getting a text that says, “My brother’s ready to sell! I gave him your number.” Your best referrals come from relationships, not from chasing Zillow leads.